START
Know if it's worth it. Then launch it.
Create a real business: a need worth solving, a clear structure, and a business plan that fits where you are.
Who it's for
First-time and solo founders, side projects and new trades businesses.
What you can do here
- Say the idea in one sentence
- Answer the questions that matter
- Get a verdict with its evidence
- See the top open question
- Price the first offer
- Follow a dated launch plan
In your industry
TradesSample company
- Verdict on the idea, with the evidence behind it
- A priced first offer
- A dated launch plan
How it goes
- 01
Ambition
Say what you want to build, in a sentence.
AmbitionSample company- “Mobile car detailing in Tulsa”
- 02
Verdict
Proceed, narrow, modify, pivot or stop — with the reasoning and the open questions.
VerdictSample company- Verdict: Narrow
- Open question: who pays today?
- 03
Offer and price
A priced offer you can say out loud. You set the final number.
Offer and priceSample company- Exterior detailyour price
- Interior add-onyour price
- 04
Brand and legal checklist
Name, look and the basics to sort before you sell.
Brand and legal checklistSample company- Business name check
- Sales tax registration
- 05
Dated launch plan
Week-by-week steps that land in your task list.
Dated launch planSample company- Week 1 · 10 buyer conversations
- Week 2 · first offer out
- 06
Move to RUN
When customers arrive, the same company carries into RUN.
Move to RUNSample company- Company moves to RUNsame record
AmbitionSample company
- “Mobile car detailing in Tulsa”
You approve
Your pricing, your brand, every message.
You get
A verdict, a priced offer, a week-by-week plan.
START
Free in the beta
Founding price from Oct 27: $49/month. Nothing to pay today.