KitIdea & validation3–4 hours to prep · 2 weeks to run
Customer Interview Kit
Twenty conversations that tell you whether to build.
Twenty focused conversations reveal more than any survey. This kit gives you the exact words to say — from cold outreach to the closing question — plus a way to turn 20 messy calls into three sharp insights.
Use when
You have a hunch. You have not written a line of product.
Time
3–4 hours to prep · 2 weeks to run
You walk away with
A conversation script, a recruiting message, a note-taking sheet and an insight synthesiser.
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01
Before you dial
The most common mistake is pitching. You're not pitching. You're listening.
- 1Write the single question you're trying to answer. If you can't, you're not ready.
- 2List 20 people who feel the problem — not friends, not investors.
- 3Book 25 slots. Five will flake.
- 4Turn off your camera reflex to 'sell'. You're a journalist today.
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02
Cold outreach script
Short, honest, no calendar link on first touch.
- 1Personalise the first sentence — one specific detail about them.
- 2Name the problem in one line, not the solution.
- 3Ask for 15 minutes, not 30.
- 4Send the calendar link only after they say yes.
AI prompt · Write cold outreach
You are an expert at booking user research calls with busy operators. Write 3 versions of a cold email to {who}. Each version is under 90 words. It references a specific detail about their world, names the problem in one sentence, and asks for a 15-minute conversation. Do not pitch a product. Do not include a calendar link.Paste into ChatGPT, Claude, or the Aurygine workspace.
03
The interview script (30 minutes)
Use these questions in order. Follow curiosity, not the script.
- 1Walk me through the last time you dealt with {problem}. What happened, step by step?
- 2What did you do to solve it? What did that cost you — money, time, sleep?
- 3What have you already tried? Why did that not stick?
- 4If a magic wand fixed this tomorrow, what would change for you next week?
- 5Who else in your world has this exact problem?
- 6Would you introduce me to one of them?
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04
Synthesise 20 calls into 3 insights
AI prompt · Turn interview notes into insights
You are a senior user researcher. Read the following raw interview notes. Return: (1) three sharp insight statements written in the customer's own language, (2) three verbatim quotes that prove each insight, (3) the ONE hypothesis I should test next, and (4) the ONE hypothesis these interviews just killed. Be blunt. Notes:
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{PASTE_YOUR_NOTES_HERE}Paste into ChatGPT, Claude, or the Aurygine workspace.