Partnerships that actually move revenue

• partnership
• reseller
• referral
• channel partner
• collaboration
• affiliate

• Does the partner already have the customers this company wants?
• What does the partner get, in their own terms?
• Who does the selling, and who carries the delivery?
• What is the smallest version that can be tried without paperwork?

• overlap between partner audience and customer profile
• what the partner earns
• any prior referral results

• No real incentive for the partner
• Partner audience does not match the profile

• If
  The partner's incentive is vague
  Then
  There is no partnership. State the economics or stop.
• If
  The audiences overlap strongly
  Then
  Test with a handful of warm referrals before writing an agreement.
• If
  The partner wants exclusivity early
  Then
  Refuse until volume is proven.

Ask one partner for five warm introductions and measure {conversion} against the company's normal rate.

Read after 45 days.

• {conversion} on referred introductions at least matches the company's own
• The partner repeats without being chased

• The partner does not deliver the five
• Referred prospects convert far below normal

• Referrals convert well and repeat → Formalise with clear economics.
• They do not → Close the conversation and record why.

Aury can carry out: read company, prepare outreach, prepare document, file memory. Specialists involved: growth, sales, strategy.

Your approval: Any partner agreement, revenue share or exclusivity is founder-approved and reviewed before signature.

This needs legal review — get a qualified professional to look at your specifics before anything is signed or sent.

Applies where another business already reaches the target customer.

Revenue-share and reseller agreements carry legal and tax consequences that vary by jurisdiction; have them reviewed.

• Sourced operator experience: Founder/operator case study analysed inside Aurygine — bootstrapped B2B software company, 2026
• Aurygine synthesis: Aurygine synthesis across founder journeys

Confidence: medium. Last reviewed 2026-08-25. Your company's own recorded results override this playbook whenever the two disagree.