PlaybookMarketing & sales60 minutes to memorise
Sales Playbook
A twenty-minute call that ends in a decision.
First calls fail because founders pitch. Great first calls listen for 12 minutes, then ask for a decision. This playbook gives you the exact rhythm.
Use when
The first time a stranger books time on your calendar.
Time
60 minutes to memorise
You walk away with
A structured agenda — discovery, value, price, close — plus a follow-up template.
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01
The 20-minute rhythm
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02
The four questions that qualify
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03
Handle the two hard moments
AI prompt · Coach me through 'send me pricing'
You are my sales coach. A prospect just said 'send me pricing so I can share internally'. Give me the exact 3-sentence response that keeps me in control without being pushy. Then give me 2 alternate versions.
Paste into ChatGPT, Claude, or the Aurygine workspace.
AI prompt · Coach me through 'we're going to think about it'
You are my sales coach. A prospect just said 'let me think about it'. Give me the exact 3-sentence response that surfaces the real objection. Then give me 2 alternate versions.
Paste into ChatGPT, Claude, or the Aurygine workspace.
04
The follow-up email
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