Scale, stop or change

• results
• did it work
• scale
• double down
• keep going
• kill it

• What was the success rule written before the test?
• Was it met, on the measure specified?
• What else changed during the window?
• What does scaling cost, and can it be funded?

• the pre-agreed success and stop rules
• the measured result
• cost of the next step

• Rules rewritten after the fact
• No cash for the scaled version

• If
  The success rule was met cleanly
  Then
  Scale one step, not ten, and re-measure at the same rule.
• If
  The stop rule was met
  Then
  Stop. Reinterpreting the rule afterwards destroys the value of ever setting one.
• If
  The result is between the two
  Then
  Change one variable and re-run once. No more than once.

Compare the recorded result against the recorded rule, in writing, before any argument about what it means.

Read after 7 days.

• The decision follows the pre-agreed rule
• The decision is recorded with its evidence

• No rule was set — the test cannot be interpreted; set rules and re-run

• Scaling → Set the next rule before spending.
• Stopping → File what was learned so it is not re-tested blindly.

Aury can carry out: read company, prepare document, file memory. Specialists involved: strategy, finance.

Your approval: Scaling spend or commitment is founder-approved.

Requires that rules were set beforehand.

One window can be dominated by seasonality or a single large deal. Note what else was happening.

• Aurygine synthesis: Aurygine synthesis across founder journeys

Confidence: high. Last reviewed 2026-08-25. Your company's own recorded results override this playbook whenever the two disagree.