Free Founding Tester Beta — live now · Free while the beta runs. No card, no subscription, no charge.
Skip to main content
Aury Audit

Your company is telling you where it's losing money. Aury finds it.

Aury examines how your company attracts customers, converts the demand it already has, operates day to day, spends time, and uses technology. It says what should change, ranks it, and then helps you change it.

See what your company could become.

URL or description
Aury looks at how you attract customers, convert the demand you already have, operate, and where technology could carry work you do by hand. A web address is read from the live page. Free — no account, no card.

Built for real companies, not only startups — Roofing, HVAC and trades · Restaurants and hospitality · Property and real estate · Retail and ecommerce · Clinics and professional services · Agencies · Software companies.

The inspection

Seven passes over one company.

  1. 01WebsiteWhat it says you do, and who it says it to.
  2. 02OfferWhat you actually sell, and whether the price and promise are legible.
  3. 03Customer journeyHow someone gets from interested to in touch.
  4. 04ConversionWhat happens to the interest you already have.
  5. 05OperationsHow the work gets done, and where it stalls.
  6. 06AutomationThe repetitive work a system should be doing.
  7. 07GrowthWhat would earn more from what you already have.
The loop

Most tools tell you what to change. Aury stays while it changes.

Illustrative example. Aury never invents figures, results or customer data — the numbers in a real audit only come from your own.

  1. FindingWhat Aury found

    No way to be contacted outside working hours.

  2. EvidenceWhere it came from

    Read from the contact page: a phone number and an office-hours line, no form, no callback.

  3. ImpactThe kind of impact, not an invented figure

    Revenue — enquiries that arrive when nobody is there to answer.

  4. ActionWhat happens when you choose to fix it

    Aury prepares the change, asks for approval where it matters, and carries out what it can.

  5. ResultHow you'll know

    A baseline is recorded first. The result is only shown when there is real data to show.

The opportunity map

Only the areas that apply to you.

A roofing company and a software company do not have the same problems, so they do not get the same audit. Aury works out what kind of company this is, then uses only the areas that mean something for it.

  • Revenue leaks
  • Customer acquisition
  • Conversion
  • Retention and follow-up
  • Operations
  • Time and repetitive work
  • Automation opportunities
  • Costs and margin
  • Customer experience
  • Technology and systems
  • Risk and resilience

Every finding carries where it came from, whether it was observed or is still a hypothesis, what would make it certain, and where it has got to: found, prepared, approved, in progress, or measured.

Start with your website.

The first scan is free, takes a minute, and needs no account. If it tells you something you didn't want to hear, that is the point.